Liquid laundry detergent capsules
Liquid laundry detergent
capsules first appeared on the European market in 2001. Initially a niche product
category. They have now become
the primary single dose laundry form. Their
largest and most established markets are the UK and Ireland, while France, Italy and Spain are also key markets. The market presence of liquid laundry
detergent capsules have a growing
importance across most countries in Western Europe, as well as several countries
in Central Europe. In addition, laundry additives
are also available in this product form.
The formulation of
liquid laundry detergent capsules is highly concentrated: the level of surfactants
(incl. soap) can be over 40%. The vast majority of liquid laundry detergent capsules
are PH neutral. The formula is water
free (i.e. organic solvents are used instead).
The water soluble pouch, typically made of poly vinyl alcohol (PVA), is strong
and flexible
When dry but dissolves
in the washing machine when water is added, and degrades in the environment.
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